About the Author - LOVE THE PALMER

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Los Angeles • Philadelphia • New York, CA • PA • NY, United States
This blog is written by Palmer Enfield. Palmer is a producer-director and the founder of RedMaiden (www.redmaiden.tv), a branded content, boutique creative company. As a director, her forte is slice of life storytelling and visual imagery. Like RedMaiden, she is a warrior in her own right--a two time cancer survivor (Hodgkins Lymphoma & Breast Cancer) her strength has been forged in life or death battles. Palmer’s personal experience adds a unique weight and substance that is reflected in her work where her willingness to expose and share her own story helps people give voice to their own personal human drama. Out of this comes Palmer’s natural sense of dialogue and performance and her ability to capture spontaneity through great casting choices and direction. Palmer’s directing style is emotional, visual storytelling, dialogue and kids with a touch of subtle, dry humor. Her growing body of work naturally attracts pharmaceutical and healthcare related projects as well as many others. Palmer believes strongly that mentoring and sharing information is essential to the growth of a creative economy. This blog was born out of that belief. Contact Palmer at palmer@redmaiden.tv

Thursday, December 31, 2009

Giving films a starring role in N.J.’s economy

Here's an article from NJBIZ by Beth Fitzgerald that New Jersey-ites will find interesting. Hopefully this is an encouraging sign that the Garden State is finally taking the creative economy seriously . . .


Legislation aims to increase tax incentives for movie production
By Beth Fitzgerald
12/28/2009



(reprinted from NJBiz.com)


Movie and television production plays a supporting role right now in New Jersey, but proposed legislation is designed to give it a starring role in economic development.
The legislation aims to get more cameras rolling by increasing the state’s tax credit incentives for film and digital media production, raising the annual cap to $50 million, from $10 million. It faces an uphill fight with New Jersey facing a multibillion-dollar budget deficit, but advocates said the credits pay for themselves through increased economic development that boosts tax revenues.
“We believe this is a strategic long-term investment for the state,” said Christopher Eilert, senior chief of staff for state Sen. Paul A. Sarlo (D-Wood-Ridge), who is co-sponsoring the bill with state Sen. Thomas H. Kean Jr. (R-Westfield). A companion bill in the Assembly is sponsored by Anthony Chiappone (D-Bayonne).
“If we can attract this industry to make New Jersey its home and its headquarters, it will pay dividends for years to come, in terms of economic development and income taxes, and all the other associated economic benefits that come with high-paying and high-tech jobs,” Eilert said.
Companies that shoot 60 percent of a project in New Jersey are eligible for a tax credit equal to 20 percent of their allowable expenses, but the state’s $10 million cap is quickly exhausted each year, leaving producers to line up for the next year’s tax credit pool, said Stephen Gorelick, executive director of the New Jersey Motion Picture and Television Commission. Production companies that owe minimal state taxes typically sell their credits for cash, at a discount, to profitable New Jersey companies that can use the tax credits to lower their taxes.
“Some of the independent producers depend on this money [from selling the tax credits] to finish the film, or to pay for distribution, or advertising and marketing, or even to finish the sound mix,” Gorelick said. “Why film here and wait, when you can get the tax credit right away in another state?”
More than 800 film and digital production projects were shot in New Jersey in 2008, contributing $114 million to the state’s economy — $76 million of which came from projects that got tax credits, he said.
But Sarah Stecker, policy analyst for the think-tank New Jersey Policy Perspective, is a skeptic of such a plan. “New Jersey needs its tax revenue to make investments in roads and in K-12 and higher education,” she said, adding that filmmakers “don’t decide where to make a film based on tax breaks.”
Simon Broad is chief operating officer of ARRI CSC, in Secaucus, the nation’s leading light- and camera-rental business. The company moved from Manhattan to facilities in Secaucus and Hoboken more than three years ago, and now has about 100 employees here. Expanding the tax credits “would help us continue our growth, and bring others to this area,” he said. “If there was an equal attraction to shoot in New Jersey, we would be as busy in this state as we are in New York.”
The tax credits “are a key factor that producers consider when evaluating where to shoot, and the improved incentive program would attract more productions to New Jersey,” said Matthew Savare, who practices intellectual property, media and entertainment law at Lowenstein Sandler, in Roseland.
Christine Peluso, an attorney and principal with Piscataway-based Tax Credit LLC, gets calls from studios and independent producers before they “green-light” their projects, to discuss tax credits and “without the incentive, filmmakers will simply take their millions of dollars elsewhere.” This year, New York budgeted $350 million for film and television tax credits, and Pennsylvania budgeted $75 million.
E-mail to bfitzgerald@njbiz.com

Tuesday, November 10, 2009

Freelancers Union - Really!

If you have been to NYC lately you've likely seen their posters as you ride the subway. The Freelancers Union is a national membership organization that's free to join. They offer products like insurance and retirement to their members and provide political advocacy for all independent workers. If you work in the film/video/television chances are you are a freelancer and either don't have insurance or provide for your own. If that sounds like you, here's a group you need to know about and should join. And since it's November and that means it's open enrollment month for health insurance now is the time to join this group and sign up for their affordable health, dental and disability insurance plans. You can also start a 401K plan for retirement here. And they offer a lot more such as discounts, events, workshops, etc. It's about time a group like this came along!

NYC MCTMT Tax was due Nov 2 - If you freelance in NYC you need to know the scoop



New Tax WAS Due November 2


If you are self-employed and work in the New York City area,
you have likely received notification about the new
Metropolitan Commuter Transportation Mobility Tax (MCTMT),
which is due on November 2.

This tax affects the self-employed and certain employers
doing business in New York City’s five boroughs as well as
those in the following surrounding counties: Dutchess, Nassau,
Orange, Putnam, Rockland, Suffolk, and Westchester.

Self-employed individuals earning more than $10,000 who
work in any of these areas must pay 0.34% of their net
earnings. More details are available on the New York State 
Department of Taxation and Finance website. (And here’s
another guide, offered by the Society of Publication Designers.)

Many members have contacted us with their concerns about
this tax since we first mentioned it in July. It is clearly an
administrative burden, as the payment schedule does not
coincide with regular quarterly tax payments. We are
currently researching the economic implications of this tax.

Monday, October 12, 2009

Free Tools to Back Up Your Online Accounts

Some useful information I thought important to share - as we all keep more and more important information on line we should take a moment and think about what would happen if we lost that information. Do you have a back up plan? If not, check out this article from "Lifehacer.com" by Gina Trapani.

Click on the title of this post to link to the article or cut and paste the link below:

http://lifehacker.com/5335553/free-tools-to-back-up-your-online-accounts


Thursday, September 24, 2009

Flu Shots

Okay Freelancers, it's flu season and in addition to the usual flu risk the 2009 H1N1 flu virus is gearing up to be a butt kicker. During the week of Sept 6 -12 the CDC published a report called FluView that confirms that influenza activity is on the increase in the US.

Now I know you think you're healthy and question the reasoning behind the need to get a flu shot.

The flu shot isn't just a good idea for high risk individuals. And it's a great idea for freelancers and their families.

How's the state of your wallet and bank account? I know that given the recent economy that my financial situation isn't a flush as it once was. Can you afford to get sick and loose work? Do you get paid sick days? If not, then you probably can't afford to get sick.

The flu shot is kinda like getting some insurance against catching the flu and being sick and not being able to take that next job. Getting a flu shot can reduce your risk of getting the flu by up to 70%! Don't risk it. Get a flu shot.

Sounding like a good idea but still not convinced? Have questions? It's been all over the news and media but if you haven't been listening or live under a rock here is the link to the CDC (Centers for Disease Control and Prevention) where you can find key facts about the seasonal flu vaccine - And for pete's sake NO YOU CAN'T GET THE FLU BY GETTING THE VACCINE. Geez, you'd think this was the dark ages sometimes! Really, people! But don't just take it from me, go this link and see for yourself . . . www.cdc.gov/FLU/protect/keyfacts.htm

So now that your convinced you should get the vaccine - and all freelancers should strongly consider it, especially if you work in the healthcare/pharma sector - here are some places you can get vaccinated cheaply:

For those of you living in Camden County NJ, your board of freeholders gives out FREE flu shots to residents. Here's the link to the schedule.
http://www.camdencounty.com/health/healthserv/flu_sched.html

If you live in Philadelphia you can get a flu shot for $24, available starting 9/3/09 at:
PhillyFluShots.com 215.587.6266
http://www.phillyflushots.com/?gclid=CJaJgZHNip0CFc9D5god8Xd03g

And if you live any where else, in addition to your doctor's office you can get a flu shot cheaply and easily at one of the following:

CVS - Minute Clinic
www.MinuteClinic.com
Note: They are giving away a $100 coupon book with every flu shot and have other online cost saving incentives.

Walgreens $24.99
wws.walgreens.com

Target - Target Pharmacy
To find one near you . . .
http://sites.target.com/site/en/spot/page.jsp?title=flu_search&ref=tgt_adv_XSHA2959&AFID=googlestr&CPNG=flushots&LNM=flu_shots&LID=

In addition to getting the shot, here's what you can do to stay healthy:

•Stay informed. The CDC website is updated regularly as information becomes available.

•The flu is thought to spread mainly person-to-person through coughing or sneezing of infected people - learn how to cough or sneeze appropriately to minimize spreading germs (see below)

•Take everyday actions to stay healthy such as the following:

••Cover your nose and mouth with a tissue when you cough or sneeze. Throw the tissue in the trash after you use it.

••Wash your hands often with soap and water, especially after you cough or sneeze. Use alcoholized hand santizers only when necessary. They are also effective but overuse is believed to contribute to the development of drug-resistant virus strains.

••Avoid touching your eyes, nose or mouth. Germs spread that way.

••Stay home if you get sick. CDC recommends that you stay home from work or school and limit contact with others to keep from infecting them. For freelancers this is especially difficult since we are prone to working when sick because we don't get paid for sick days. This is why you should get the flu shot. You can't afford to stay home!

••Follow public health advice regarding school closures, avoiding crowds and other social distancing measures.

••Find healthy ways to deal with stress and anxiety (stress and anxiety are believed to weaken your immune system and make you more susceptible to illness).

••Call 1-800-CDC-INFO or visit their website www.cdc.gov for more information.

So now that I've done the work and research for you and made it easy as pie, there is no reason why you shouldn't go get your flu shot.

May your autumn be filled with good health, happiness and prosperity.

Beginner's Guide to Tricking Out your WordPress Blog/Website

For those of you who don't use Blogger.com (my personal favorite site for beginner bloggers due to it's easy of use) and use WordPress (I also have a WordPress site as it's more customizable) here is a link to a great online article on how to trick out your WordPress Blog/Website.

http://lifehacker.com/5365600/the-beginners-guide-to-tricking-out-your-wordpress-blog?skyline=true&s=x

Tuesday, September 15, 2009

1099 Plain & Simple

I came across this posting on the Yahoo Group LA Producer by Los Angeles based production manager/supervisor and thought it worth reposting here on my blog. This issue of "temporary employee" status has been a long standing issue in the film and video production business.

For all the IRS websites that have been posted, here it is plain & simple, in
English, not legalese, from the CA Franchise Tax Board & the CA Labor Board,
as this is a state issue too.

If you answer "YES" to anyone of the following questions, you are an
EMPLOYEE and NOT an 'independent contractor':

1. Does someone else set your work hours (call time)?

2. Do you work outside of your home (report to location, stage, prod. office)?

3. Do you report to a supervisor (Department Head, Gang Boss, Producer)?

This was told to me by a CALIFORNIA FRANCHISE TAX BOARD
investigator, after they subpoenaed me in a case they (and the Labor Board)
brought against an out-of-state commercial production company who had
repeatedly come to CA & shot jobs & paid the entire crew as 1099,
including making them sign a waiver on their time card that stated that
the crew member "was an independent contractor".

Superior Court found against the company & they were heavily fined for back
taxes, penalties and late fees... and they stated that the 'waiver' was
irrelevant, because a "yes" answer to any of the above questions was all
they needed to consider an crew member an employee, regardless of
what the employer or the employee believed.

Regardless of what some CPA, lawyer, adviser tells you, if you work as
a freelancer in film production as a crew member (other than a DP or
the director) you are not legally to be paid as 1099.

Jibralta Merrill
production manager/supervisor
818 980-2091

The official rules for determining Independent Contractor status can
be found here:
http://www.irs.gov/pub/irs-pdf/p1779.pdf
http://www.irs.gov/pub/irs-pdf/p15a.pdf

And here's a take from DGA First AD/UPM Jonathan Zimmerman . . .

The Federal and State Independent Contractor rules are slightly
different, and the State of California seems to be more aggressive in
enforcing the state rules. Generally, anyone who works on-production is
by definition an employee -- even if you have your own corporation or
business.

A DP contracted to supply plates or stock footage using personal
equipment and facilities, or a VFX artist contracted to perform
animations at home on personal equipment, MIGHT be an independent
contractor, but only if they work without supervision, set the times and
hours of work performed, and meet other criteria.

If you work as an independent contractor and the State of California
disagrees with you, you are potentially liable for your own (worker's)
contributions AND the employer's contributions that should have been
made on your behalf.

It's not easy to determine exactly who can qualify for independent
contractor status. This might help:

http://www.dir.ca.gov/dlse/FAQ_IndependentContractor.htm
<
http://www.dir.ca.gov/dlse/FAQ_IndependentContractor.htm>

But if the State thinks you're an employee, and your employer is forcing
independent contractor status on you to make their lives easier, be
advised that your life might become a whole lot more complicated and
expensive if the State of California comes after you. And once the
State gets you, they automatically turn you over to the Feds. It's not
pretty, even if you actually qualify as an independent contractor under
the Federal rules.

Remember, in the Administrative Code you're guilty until you prove
yourself innocent.

Thursday, August 06, 2009

Get a website, already!

EVERYONE in business today needs a website. It's a must have. Do you have one? And if not, why not?

The Internet is being used by millions worldwide with more and more connecting every day. The information you provide on your website is instantly available to anyone that can access it. This makes a website a very effective sales channel and a powerful marketing and promotional tool. Imagine, with a website you are now open for business 24/7/365 and potential customers can find out about you and your offerings even while you sleep.

So what are your excuses?

I don't know how to make a website.

It's too expensive. I can't afford it.

I say, "Hogwash! Would you like some cheese with that whine?"

Yes, you can go out and spend tens of thousands of dollars on a custom website. And for some of you, this IS exactly what you should do. However, for most freelancers and small business that's not an affordable or realistic option. It's simply not necessary. Today, utilizing the Internet is very inexpensive and there are more options than ever. Literally, there are new options emerging every day.

So stop your bellyaching and start simple. You can always change your site and upgrade as you grow and can afford a bigger and more sophisticated site.

Some suggestions and thoughts about what's out there . . .

For Mac users, iWeb is a great place to start. They have a manage-able set of easy-to-use templates. Each are simple to modify and customize. And of course you can design from scratch if you must have it your way. You may also link it to your existing website or just use your .Mac address, though I recommend you use your own URL to reinforce your brand.

Most web hosting services offer low cost web building and design though I find they usually targeted towards the PC user and lack the appeal and ease of use of other stand-alone services.

Increasingly popular are using blogging sites like Blogger.com and WordPress to create a website that's easily update-able through their proprietary blogging software. Blogger.com is the simpler-to-use of the two (this blog is a Blogger.com site). WordPress offers a ton of more customizable options though the learning curve is slightly steeper and increases as you make your site more complicated. Quite honestly, if you do a little research you'll find that WordPress has become wildly popular for website design. Loads and loads of top sites are WordPress sites. Clearly a sign of it's easy of use and customization options.

Many of the social networking sites allow you to create a custom page or site. You may already have a Facebook page. Did you know some people are using their Facebook book page as a website? While these might be good options for the faint-at-heart, personally, I think they are a little low tech and pedestrian. Still, it's better than nothing. If you don't like Facebook, there's MySpace, while you may think it's a little old school it is still hip among the music and indie film crowd. The teen and college set has been migrating away from Facebook back to MySpace, I've heard. No doubt a result of the pressure to accept friend requests from one's grandmother/mother/aunt on Facebook. While I use these social community sites myself to network I'm not a fan of using them as a businesses sole or primary website or web presence. I think you'll find they work better when augmenting your stand-alone website.

Recently I came across WhosCreative.com - a simple online website creation company where you can have a portfolio based site for free or low cost (under $8 bucks a month). They also have a professional level (under $50 bucks a month) for you ambitious folks. This service looks pretty good for artists, photographers and filmmakers and is definitely worth checking out.

Clearly, these are only a handful of possibilities. The point is this - With the web full of options at a cost appropriate for everyone, there's no excuse not to have a website these days.



Wednesday, August 05, 2009

20 Great Tips to Better Networking

"Oh whoa is me." That's my general internal non-verbalized sentiment when it comes to attending a networking event. Yes, my dear friends I know you think I'm a networking uber goddess but truth be told I am ever locked in my own internal battle to be less dormouse and more diva. At each event I secretly pray that someone will take pity on me and introduce themselves and save me from the anxiety I feel having to introduce myself.

I know that if I could benefit from more proactive networking, chances are you could too, so I thought I'd regurgitate my latest online finding and share Courtney Pike's (JobBound.com) "20 Tips for Navigating Your Next Networking Event.

Cut and past the following link into your browser or click on the title.

http://jobbound.com/blog/entry/20-tips-for-navigating-a-networking-event/

And for heaven's sake if you see me standing by myself at your next networking event, give a gal a break and come over and introduce yourself. We'll both be better for it :-)

Free!!!!!!!!!!!!!

Just a reminder to all of you production folks that our friends at Media Services offer some excellent free software (Mac & PC). That's right free! Mighty recession friendly of them, isn't it!

See if there is anything you can use (or pay it forward and pass onto a friend or colleage) at: http://www.showbizsoftware.com/category_s/46.htm

And while you are there, check out their other offerings . . . including their "Bargain Bin" where you'll find some great production resource books on sale for a low $9.95.

Or if you are in LA or NYC check out their free workshops.

Tuesday, August 04, 2009

Need Help With Social Media? Check Out Dell

Dell has a great group on Facebook (see link below) for you social media newbies and fans. Especially great are their "introductions" to social media must-knows such as Facebook, Twitter, WordPress, Technorati and so on. I know how challenging it is to keep up these days. I hope these tutorials and tidbits will help. Maybe then you too can keep "summer hours" and feel good about your carbon footprint or something :-)

http://www.facebook.com/dellsocialmedia?ref=nf

Saturday, August 01, 2009

Cool site comparing best video hosting/embedding options for film-makers

Cool site comparing best video hosting/embedding options for film-makers

http://kareltests.co.uk/

Transmedia

Transmedia is the new buzz word for 2010
Nina Paley's story about her film "Sita Sings the Blues" - amazing! If you are a "filmmaker" or creative media artist and you don't check out her work and what's she's doing you'll be missing out!

DIY DAYS - PHILADELPHIA

On a steamy, hot Saturday in August I can think of a lot of places I'd rather be . . . floating in cool swimming pool or at the shore. And after spending the last week on the road shooting corporate pharma work in Boston the last place I thought I'd spend this Saturday, August 1st was in the warm, dark Chaplan theater at the University of the Arts attending DIY Days Philadelphia. And yet, here I am.

The day started off with a keynote from the energetic author, teacher, documentarian Douglas Rushkoff. Rushkoff's take on "How capitalism killed narrative and how to grow new ones" was an inspiring and witty way to wake up. Unfortunately the follow up talk I attended in the Black Box Theatre put me back to sleep. Maybe it was the hypnotic fireplace video played on a big screen in the back ground, though more likely it was the low drone of Lance Weiler and Chuck Wendig speaking softly into microphones that needed to have been kicked up a notch to be heard clearly in the back row. Bottom line, what was billed as "The Evolution of Storytelling" and specifically technology's impact on the art and craft of storytelling was more DIY-the Lance & Chuck show and storytelling as it applies to gaming and not enough concrete information about how one can develop stories that travel across screens and devices.

I caught the last couple minutes of Esther B. Robinson's (film producer and founder of ArtHome) talk about "Building a Creative Foundation" and was sorry to have missed it.

Next up . . . "What You Need to Know - Fair Use" which is all about the line between remix culture becoming more fuzzy and thus it's more difficult to consider what is Fair Use by Nina Paley (filmmaker "Sita Sings the Blues"). This is the "FREE SPEECH" part of the program . . . hello, Dad--are you listening? (FYI-my father was the photographer of the most iconic photographs of the Berkley Free Speech Movement).

Monday, July 27, 2009

No Doubts: Women Are Better Managers • NY Times: July 25, 2009

This interview with Carol Smith, senior vice president and chief brand officer for the Elle Group, the media company, was conducted and condensed by Adam Bryant.

Q. What is the most important lesson you've learned about leadership?

A. The importance of winning over employees as opposed to bossing employees. I learned that lesson very, very early — in sixth grade.

Q. Tell me about that.

A. In sixth grade, I was head of the project to create a mural for the graduating class to hang in the auditorium. That's a big deal. And I got a clipboard, I remember, and then I had all this power and I started bossing everyone around. And within days it was apparent that I was going to have a mutiny on my hands, and I was fired from the mural. They took my clipboard away. It was a lesson I learned very early in life about the difference between being the boss and being bossy. I often tell people, "Ah, that's a sixth-grade clipboard problem here."

I feel I'm a leader without ever really thinking I'm a leader, which is to say that I know when I walk into a room of employees, I command a presence, but I'm always feeling like I'm part of the gang. I don't instantly sit at the head of the table. I sit in the middle of the table, always. I don't want to sit at the head of the table. I want to be part of the process and part of the decision.

In the end I think that if you win people over, they'll follow you. And of course you need other qualities, like honesty, decisiveness and the ability to confront. I'm a really good confronter.

Q. What do you mean by "confronter?"

A. I have been in this career for many years and I have seen, and this is a generalization, that women are better list-makers. They will do their to-do list. They will prioritize their to-do list. They will get through their to-do list. Maybe it's because we do shopping lists. And if we have a problem — again, as a generalization — we will confront the problem and deal with it head-on.

I think that has really made me good at managing people, because I think they always know that they're going to get a real answer.

Q. Can you elaborate?

A. When you're about to give someone a bad review, they pretty much know it. They might not know they know it, but they know it. Do I always start out with a positive? Yeah. But if there isn't any positive, I'm not going to try to find it if there isn't anything. I will always give them my point of view and my side, and I will always keep the door open to hear their side, and I will always end with, "Here's what you have to do to correct it."

Confrontation — meaning, "You didn't do a good job. That presentation was bad. It didn't work, and here's why it didn't work" — is so much better than walking away from a sales call saying, "Great. Got to get back to the office, O.K.?" It's better for everyone and I've never understood why people won't do it.

Q. It sounds as if you've thought a lot about men versus women as managers.

A. I have, I have.

Q. Please share.

A. Hands down women are better. There's no contest.

Q. Why?

A. In my experience, female bosses tend to be better managers, better advisers, mentors, rational thinkers. Men love to hear themselves talk. I'm so generalizing. I know I am. But in a couple of places I've worked, I would often say, "Call me 15 minutes after the meeting starts and then I'll come," because I will have missed all the football. I will have missed all the "what I did on the golf course." I will miss the four jokes, and I can get into the meeting when it's starting.

Men also, they're definitely better on the "whatever" side. Things tend to roll off their back. We women take things very personally. We're constantly playing things over in our head — "What did that mean when they said that?" — when they mean nothing. And I'm certainly not immune to this. So there's a downside to women.

Q. Any others?

A. No. Although I will say that working for all women is just as bad as working for all men. I hate an office where there aren't men and women together. I hate it, hate it, hate it. Men and women together is the best.

Q. If women are better managers, how come there aren't more women in the corner offices of corporate America?

A. I ask you that. I think we'd be better presidents. I mean, we've got a really good one right now, but I find it so puzzling. I swear I don't know.

Q. What have you tried to do less of over time?

A. Less of the, "I want to know who did that. Who decided to give that rate to that person?" I want less of that self-righteousness. I have a little bit of that and I think I'd like to have less of that — the, "You see? I told you so." That's definitely something I should work on.

I would love to do more — it's corny, but it's true — management by walking around. It really makes a difference. I know it does. And we all get caught up with being with our own little group. We all have our comfort zone.

Q. Any other comfort zones you've worked to get out of?

A. I'm most proud of the fact that I got out of being afraid of giving speeches. You have to be out there and you have to be up there, and you have to be the leader. It was something I needed to overcome. I did everything. I was the oldest person at Dale Carnegie. I could have had private lessons in my office. But I wanted to go there.

Q. Looking back, do you feel there was a moment or experience that set your career on a different trajectory?

A. I started working at 16. I worked all through college. Work brought me success and money and freedom, and then more success and more money and more freedom.

I failed a few times. I failed to get into the college of my choice. I failed to get into law school. And they were big failures for me, but I found the more I worked, the better I did, without ever having a goal. I didn't have a goal. I wanted to be a lawyer and I didn't get to be a lawyer, but all of a sudden I woke up one day and I was in publishing, and I knew what I was doing.

As I look back, I think that sometimes you can't have the five-year plan for yourself. If you're doing something well, you tend to keep doing it. That's how you fall into careers.

Q. Do you have tricks for managing your time?

A. I come to work almost every Sunday for at least four hours to go through my e-mail. I did it when it was a real in-box, and I would go through it and write notes to everyone and then hand them out on Monday, and now I do it with e-mail. I'm glad I come in on Sunday. It's the quiet time. I get things out of the way. I'm reacting, but I'm thinking as I do it, constantly going through things. So when I come in on Monday, it's like my vacation day. I've gotten my e-mail down to under 30.

Q. Any other time management techniques?

A. I don't waste time. If you want to chat, if you want to gossip, I'll gossip with anyone, I'll hang out. But when I'm working, I'm working. When you sit here in my office, we work. Men don't do that as well as women do, either. All of sudden they're on football. All of a sudden they're showing videos of their son's soccer game. Then they're telling a couple of jokes. I'm not good at jokes during meetings. I'm very focused. I'm very singularly directed.

Q. Let's talk about hiring.

A. I am living by something I read in Cathie Black's book ["Basic Black: The Essential Guide for Getting Ahead at Work (and in Life)"] which I sort of instinctively knew — that you've got to meet someone three times, and one of them better be over a meal.

You learn so much in a meal. It's like a little microcosm of life. How they order, what they order. How are they going to give instructions to a waiter? Are they sending back the meal eight times? Can they keep the conversation going, especially if you're hiring someone who is in sales? Are they asking smart questions?

Throughout a meal, the personality comes out, I think. Are you going to connect with us? Are you going to be part of the team, or are you going to be one of these independent players who wants to take all the credit? Are you good with assistants? Those are things you can find out in some subtle ways when you eat with someone.

Q. Any other tips on hiring?

A. Don't hire somebody you don't like. There is always a strong internal pressure to give a job to a person who has all the right credentials and says all the right things, even if something about her sends up little signals of alarm. They may be slight, but in my experience it is a great mistake to ignore them. Every time I went against my instincts and gave a job to someone who, though clearly capable, made me feel uneasy during the interview, it has ended badly.

Tuesday, July 21, 2009

Days We Will Remember

With increasing frequency, I see Tweets requesting referrals and recommendations for social media coaches and consultants. Daily, I'm asked by colleagues, friends and family about social networking – what is it, how do you do it, what’s the point . . .

Until recently, many of my own colleagues were late adopters of any form of social media and while a few have begrudgingly joined Facebook, most continue to refuse to join Twitter and only lamely at best use professional services such as LinkedIn or Namyez with anything resembling seriousness, let alone organized, purposeful approaches.

The advent of recent events in Iran have fueled the fire of curiosity about social networking as the supreme leader’s crack down on the traditional media forced the world to rely on CNN's iReports, YouTube videos, and Tweets as our main source of information on news about Iran's civil unrest. It has been inspiring to witness the Iranians boldly defy their government, deftly using social media to communicate their message and actions to the world

This is social media as news delivery system, as an organizing tool, as a way to move and inspire mass groups of people.

As the Iranians have courageously taken to the streets defiantly chanting the name of the young martyred woman, Neda, how many of us will they inspire to pick up the tools of social media and give voice to our own self expression? What a strange twist of fate it is, that the example of a nation defined by oppression should be the catalyst that awakens us to the power of social media. If there were any doubt as to the importance of social media and to the powerful role it could play in communications the Iranian’s have put it to rest.

These will be days to be remembered.

Friends will let you starve. Strangers will give you work.

Check out this great blog by director Brian Belefant, DGA - 60 Second Director.
One of my favorite blog entries of Brian's is titled "Friends will let you starve. Strangers will give you work." Painfully true and a great read. Don't forget to add him to your Twitter followers.

http://60secdirector.blogspot.com/2009/06/friends-will-let-you-starve-strangers.html

Twolia Lauches Women's Online Talent Community

Check out https://www.twolia.com

Female Directors, Still a Scarce Movie Commodity

Female Directors, Still a Scarce Movie Commodity (NPR)

Hollywood Feminist of the Day: Queen Latifah

Posted: 20 Jul 2009 06:06 AM PDT

Multi-talented recording artist, producer and actor, Queen Latifah is releasing her ninth album later this summer Persona. She had the courage earlier this summer to talk about her child sexual abuse and she has always been a role model for women who are not skinny yet powerful and comfortable with their bodies.

She has a built in following and is able to get her audience out to see her flicks. Her production and management company Flavor Unit Entertainment is successful and she wants to be able to emulate the Tyler Perry model of having her own studio. I also think her acting ability is underrated. She was very good in The Secret Life of Bees and was nominated for an Oscar for Chicago.

Here are some of the quotes from a recent LA Times piece:

Can you tell me a little more about your production company, Flavor Unit Entertainment? It seems like you have your fingers in a lot of pies.

We’ve had a production company for quite a while now. We’ve produced “Beauty Shop” to “The Cookout” to “The Perfect Holiday,” and now “Just Wright.” We’re developing film and television production. We’ll be having a big announcement soon — it’s not ready yet. I shouldn’t tease you like that! We were a big music management company. As my career started to gain more strength on the film side than the music side, we started to swing our resources over to the film side.

And these movies have made money?

They’ve all made money.

Where does this all end up?

I don’t know that it ends up. If anything it continues up. I would love to eventually have our own studio. A real studio to produce films, television, whatever it is we like to do. To be a self-contained company, like a Tyler Perry, I suppose. You write it, you shoot it, you market it, you license it.

I’m excited that she is thinking this way. We need more women to dream this big.

The Sunday Conversation: Queen Latifah (LA Times)

Women and Hollywood

Good article about Kathryn Bigelow and women directed films.

Women & Hollywood - Women Directors Working Outside the Studio System

(Re-posted from the Association of Women Directors (AWD) Yahoo Groups newsletter)

Kathryn Bigelow

This is a story that I have written numerous times but it just seems that nothing changes. I will keep on keeping on until we get more women directors. NPR did an interesting piece on women directors and their films this summer and how in order for them to get their movies made they need to work outside the studio systems.

YUP. Since only Nancy Meyers, Nora Ephron and now Anne Fletcher can get studio jobs.

It’s great that Kathryn Bigelow and Lynn Shelton are being noticed for their work this summer. I think both their movies are great and I enjoyed them both. I do think it’s interesting that both these films keep getting talked about in the context of the fact that they are women directing movies about men making it seem that this is such a freaky occurrence. It’s shouldn’t b
e that big a deal. I’ll say it again: nobody makes a big deal about guys directing movies about women yet we continue to be shocked that women can make movies about men. Even NPR.

But NPR basically answers its own question with the following quote:

When women direct, they’re in control. And major Hollywood studios cannot exactly bask in their legacies of female empowerment: Historically, female directors tend to work outside the traditional studio system.

Lynn Shelton

Control. What is the fear of women being in control of a film? Women can be producers, but control and, of course, vision seems to make everyone go nuts. The issue regarding women directors is so hard to document as blatant discrimination because the hiring process is not like hiring a receptionist or a manager. A producer or a studio head has to hire someone they trust with their money, someone they trust to get the job done on time, someone they trust to be able to command a crew. Women can be trusted to do many jobs in our society yet getting studio chiefs to trust that a female director is right for the job seems to be too far a leap. Yet everyone knows it is discrimination but they also know it is near impossible to prove.

From the piece:

Bigelow says she has no idea why even now so few women are trusted to direct major films.

“You’d have to sit somebody down here and ask them,” she says, with the slightest
edge to her voice.

By “somebody,” Bigelow means a studio head, a Hollywood mogul. Ask Lynn Shelton the same question — Why aren’t there more go-to female directors? — and she likewise points to the studio bosses.

I wish one of those somebodys would sit down and give someone a real answer. The problem is there is no real answer and they all know it.


Thursday, July 16, 2009

Fixing the Economy? It's Women's Work

If you only have time to read one thing today, read this article in the Washington Post by Katty Kay and Claire Shipman.

Here's the link:

Time for the business world and especially the marketing, advertising and filmmaking sectors to wake up and smell the coffee!

Monday, June 22, 2009

Social Media Works! Here's some great feedback . . .



Palmer,
Thank you for posting some of the links and networking updates you've been doing -- as I'm wrapping up my new films I'm carving out time to educate myself on social networking to put it to work for me -- and I've already learned A LOT from what you're doing. Thanks!!!!!
Todd Goldman
Director & Screenwriter
www.westrimpictures.com
www.10toesforward.com

Thursday, June 18, 2009

You're NOT a director, you're a girl.

My friend and colleague, director of photography Jendra Jarnagin posted this open letter from her friend, colleague and director Ela Thier. I have not met Ela (yet) but am inspired by her courage and relentless pursuit of her work. I too share her frustration and experience as a director and a woman in this very difficult industry. I hope you will find her letter inspiring and I hope you'll consider contributing to her work.


Best,

Palmer Enfield



An open letter from a female director, to her friends and allies


June, 2009


Dear friend and ally,


On June 30th this year I'll be turning 38. It was twenty years ago that I used to sneak out of school in

order to write my first screenplay. In lieu of a literary criticism paper, I handed in a 260-page epic

screenplay about the childhood and adolescence of John Lennon. He was my hero at the time

because no matter what people thought about him, he knew he was good. I received an "F" on my

term paper, but my English teacher took me aside during lunch and said: "I had to fail you, but I

know you'll win no matter what we do to you in school."


When people learn that I'm a filmmaker, they often ask me some version of this question: "You want

to be a star? You want to be Stephen Spielberg?" With practice, I got good at answering:

"No, I don't work this hard to be a star. I've put in thousands of hours of unpaid labor because I care

deeply about the artwork that I create. The stories I tell, and how I tell them, really matter to me. I

think my work will make a difference to people."


Twenty years later, I sit to write this letter, facing two shelves filled with over twenty screenplays.

Modesty aside, I would need many pages to recount even a portion of the positive feedback that I've

received over the years; the enthusiastic phone calls, the awards, the requests for meetings. A judge

at the IFP Market1 told me that of the 150 scripts she read that summer, mine ranked among her top

three favorites; another judge resigned in protest after the jury didn't select my script as one of their

five finalists; a manager called to say that he couldn't get my script out of his head; an agent told me

that my script had her laughing out loud for the first time in ages; a producer of hit movies implored

me not to revise my script because she thought it was perfect. When I began to direct short projects,

the response was the same: "Shorts this perfect are so rare, I just want to weep" was a comment I

received from a festival director.


And yet, the past years were marked with tears and heartaches. One enthusiastic response after

another would lead me to hope and end with a bout of weeping on my husband's shoulder. No

matter how familiar and by now, routine, the disappointments would be, the tears would come each

time. And after a good cry, or two, or several, I would get up, wipe my knees, and keep going.

I often tell other filmmakers who lose heart: when it comes to pass letters, you're in great company,

from Van Gogh to the Beatles to Stephen King to J.K. Rowlings.


But the million dollar question remains, as one of my writing students asked after reading two of my

scripts: "Why are these scripts not made? What better scripts could people possibly be reading?"

After years of learning, practicing, and teaching, after years of query letters, phone calls, meetings,

film markets, panels, classes, LA trips, networking, more networking, even more networking, my

scripts – those ones that this market reader liked better than the 150 scripts she read that summer –

those scripts sit on a shelf. After years of trying and falling and getting up and trying, something

finally dawned on me: maybe I'm not the most unlucky bastard that ever lived. Maybe I'm female.

I have an Iranian friend living in NY who recently returned from her trip back home. She told me that

it was easier to be a woman in Iran because there is no pretense there about sexism. It's overt. It's

policy. It's "the way things are". What's hard about being in the US, she said, is that women are

disempowered by the myth that western women are liberated. The glass ceiling hurts every time we

bash our heads against it but it's entirely invisible. Have you ever run smack into a pane of glass?



Little hints of this invisible blockade pop up on occasion: a male student of mine with a fraction of my

experience gets hired to direct a feature film; the manager who couldn't get my script out of his head

tells me that he can't sell the script because the lead is a girl; an executive won't read my road movie

because it's an ensemble with three female leads and, according to this executive, "women on the

road has already been done."2 One producer urged me to pass my script to another director since I

haven't made a feature before; this conversation took place while she was producing a $7M movie

starring Bruce Willis, directed by a male first-time director.


Overall, however, society's message to me as a woman born in 1971 is that sexism is a thing of the

past. But if I'm ever so liberated, why is it that no matter which direction I turn, I walk into a glass

pane and land on my ass? The answer, I'm convinced, is not out there; it's inside myself.

I teach screenwriting and consistently notice the different regard that I feel for my male and female

students. No matter how "enlightened" I think I am, I find myself having higher expectations of the

guys in the class. I just assume that they have more experience, more confidence, more

intelligence…? I've recently noticed that when I receive quality work from a woman, I feel a sense of

surprise. When I see amateur work from a man, I think "hmm… for some reason I had him pegged

as an experienced writer." For some reason.


So if I, a woman filmmaker, the liberated one who's not afraid to use the word "feminism" in a

sentence, if I myself carry misinformation about women that has me question our competence and

intelligence, what thoughts do other people carry? What "feelings", stemming from centuries of fear

and prejudice, and mistaken for intuition, dictate their decisions? What do the well-intended

producers, executives, agents, managers and investors, feel when my script comes across their

desk? With what concern do they thumb through my script, the one with the name "Ela" on it, the

one with a female in the leading role?3


If they're anything like me, enlightened and all, they glance at the script and expect amateur work. If

they get as far as reading a few pages, they're pleasantly surprised that I can write. If they get as far

as reading it entirely, if they get past the fact that the lead is female (unlikely), if they get far enough

to even consider packaging or selling or producing my film as an even remote possibility – and I'm

happy to say many have gotten that far – then they have to muster up the confidence that I, a first

time female director, could complete a meaningful, powerful and – profitable – movie.4 Beware of

glass panes.


I once had a notable producer pick up my work and tell me that mine was the strongest script on

their slate. The higher-up in the company, however, while working to attach "bankable names" (ie.

movie stars) to their other projects, refused to package my script. "If an investor takes interest in it

without us having to package it first, then I'll produce it," they explained. We parted ways.

There is no petition to draft. There is no policy to fight. Yet, of the 250 top-grossing films5 in any

given year, 6% are directed by women; of the 50 top-grossing movies each year, roughly 5 star or

focus on women. In 80 years of Oscar history, with roughly 250 directors receiving a nomination for

best director, 3 nominations went to female directors. No woman director ever received an Oscar.6

It would be so much easier if someone would just flat out say it: "You're not a director. You're a girl."

Unfortunately, there are no bad guys to blame. Men are good and caring people; my own husband is my

greatest ally in the world. Women are intelligent and powerful. But all of us carry the scars of centuries of

misinformation, and we all make decisions, often without awareness, that stem from a sordid history.

So now what? Given the reality in which I exist, what do I need to do to move forward? Statistically, I

have twenty times less of a chance to get a film made than my male colleagues. But this doesn't

mean that my goal is impossible, it just means that I have to work twenty times harder. So I will.

I know my films will get made. I know that I'm a wise investment, that my films will have wide appeal,

and dare I say: wide impact. But how do I get my films to their rightful owners – to their audience?

I decided to follow in the footsteps of writer-director Deborah Kampmeier, who after years of

throwing herself at glass ceilings and windows and walls, decided to quit waiting for a greenlight.

She contacted every person she knew and asked them for money. Dollar by dollar she collected

$35K and made the film "Virgin". The film was nominated for an Independent Spirit Award and she

went on to make her second feature for roughly $4M, starring Dakota Fanning. She is now in

development on her third feature. It took her several years to find backing for her second feature;

this was no easy feat. But the traction that her first feature created, coupled with her persistence,

began the momentum that is now her career.


Thinking I would do the same, I sent out a plea to my email list: if I raise $100 from 1000, I

explained, I can make my film. My email list consists largely of people who attended my workshops,

so I offered a $150 workshop voucher in exchange for the $100 contribution (good deal, no?) I sent

this notice to the 2100+ people on my email list and one week later (drum roll please…!) I received 3

contributions. One of them from my sister. I suppose that $300 is a start…?

I was due for another bout of tears, and when I was done, I got up to wipe my knees and engineer

the next idea. I decided to make it personal.


That's where you come in.


I went on to make a list of every human being I could think of that I ever had meaningful contact with.

You're receiving this letter because we know each other, because we had an impact in each others'

lives. As I compiled my list, I saw your face in my mind and thought about the experiences that I

shared with you. We may have been 6th grade classmates, or we met last weekend at a seminar.

You may be a former teacher, student, employer, a fellow activist, a synagogue-goer, or maybe we

met on a blind internet date before I was married. You may be a producer I met at a film market, an

agent I queried who sent me an encouraging word; you're a lawyer who gave me advice and didn't

charge me, or a festival director who took the time to tell me how you feel about my work. You may

be the English teacher who gave me an "F" and told me I would win. Wherever and however it is that

we crossed paths, I thought about you, specifically, and felt hopeful that you would back me.

If you received this letter through a friend, or a friend of a friend, know that I am thrilled to welcome

you to my circle, and to be part of yours. I will look forward to meeting you down the road.



If each person that receives this letter contributes only $100, I'll be able to direct my first feature.


This is all I ask.


For some of you $100 is a large sum; some of you are raising children, or are struggling artists

yourselves. If you don't contribute, please know that I will assume you want to but aren't able. If

you're in a position to contribute more than $100, you would offset folks who can't contribute.

Either way, what you can do is forward this letter to your list and tell everyone you know that by

contributing only $100, they'll have a hand in making a meaningful and entertaining film, the catalyst

to the many more rich and significant films that will follow. Post this letter in your blog? Embed the

link to this letter in your facebook status? Help me spread it one way or another?

If you're a writer or filmmaker yourself, and you'd like to learn more about the craft, your $100

contribution will earn you a $150 voucher towards any of my workshops, valid for one year. In the

fall, after I complete the production of this film, I'll be offering weekend workshops in screenwriting,

directing, and film producing. For descriptions, check out www.TheIndependentFilmSchool.com

If you're not interested in workshops, what I can offer is to thank you with a film credit. Based on

logistics and scheduling, I may also be able to invite you to visit the movie set as a background actor

or a production assistant, should this interest you. If you have children, I'll be particularly enthusiastic

about having them on set.


Dear friend and ally, I sat down at 8am yesterday morning to write this letter. I was terrified. Even

though I'm a writer, I don't have the words to capture what this really means to me. How do I sum up

my life's work in a letter? It's what I've devoted every waking (and sleeping) hour to in one form or

another from the time I began this journey. I wish I could find a poetic and irresistible way of saying

it, but truth be told, it's simple: even a minimal donation will make waves. It will change my life and

have a ripple effect beyond that. It will be the catalyst to intelligent and inspiring films – ones made

by a woman. Please don't assume that someone else will pick up the slack. Given the small amount

that I'm asking for, it will take every person who receives this letter to respond favorably. This is one

time in our relationship with each other that I ask you not to procrastinate, not to be apathetic, not to

assume that you can't make a difference, not to fall for my façade of "the successful artist" when in

truth, I'm in need of help. I dare you to care. I will think of you and remember you when I see your

name on the list of donors. And if I haven't met you yet, I will want to. It is now 8am the following the

day. It took me all day to draft this letter, to write and re-write it, giving it my all to try and find the

words that might reach you.


June 30th will mark twenty years from the time I wrote my first screenplay. I hope to celebrate it on

July 1st by walking into my production office and beginning the work that I was born to do.7


With love and appreciation,


Ela Thier


For information about the short film and to watch a movie clip:

http://thierproductions.com/a_summer_rain.html


To read an excerpt from the feature script:

http://thierproductions.com/sitebuildercontent/sitebuilderfiles/two_girls_from_different_distances_excerpt.pdf

To contribute: www.ThierProductions.com/current_production.html


1 Independent Feature Project

2 Men on the road is a genre. There've been hundreds of films with men on the road.

3 It's too late for me to go by E. Thier because I already have some film credits, but this is still common practice

among my female colleagues, no different than what 18th century female writers were doing. The author of Harry

Potter went by J.K. Rowlings to help her get published.

4 A frequent question is whether I would be willing to hand my scripts off to another director. I spent years trying to

sell my scripts without attaching myself as a director. I find that this was even harder to do. Industry response has

increased overall since I began to present myself as a writer-director and, based on the short works that I directed,

I've come to realize that I'm the best director for my own work.

5 Top-grossing doesn't necessarily mean most popular. How much money a film grosses depends on how much

resource a studio funnels into its distribution costs.

6 From www.WomenAndHollywood.com, "statistics"

7 Because our leads are two school-age girls, the film has to be produced over the summer while my actors are on

break. We will not be able to film once the school year begins.

Friday, March 13, 2009

Women Directing - What's Luck Got To Do With It?


Check this article out on CNN.com about Charlize Theron as a director.

What follows, are my thoughts on the article . . .

Seems if it weren't for bad luck, as a group, we'd have no luck at all according to Theron who says, "Women have to make their own luck . . . there is no point in complaining about the tough time women have getting work behind the scenes in the movies."

Whhaaattt??? Is she kidding?

According to the article, "Last year, women made up just 16 percent of all directors, producers, writers and cinematographers who worked on the 250 top grossing films in the U.S."

16%!!!! Is that luck??? That's pretty pathetic. Wow, aren't we lucky?! - NOT!

Don't get me wrong, as a woman director I am always interested in what other women directors have to say about the business, particularly regarding the issue of the "glass or celluloid ceiling." Unfortunately, I can't help but be discouraged each time a woman director gets an opportunity to discuss the issue publicly and instead of taking it on they back down and under play our lack of parity and opportunity in the workplace.

And, the author has the nerve to say that Theron is a "template for what women can achieve in the industry." -- Boo, hiss, thanks for helping to advance your sisters, Charlize and Mairi. Is there a name for women that play the "Uncle Tom" role?

Women are underrepresented as directors and dp's. We are underrepresented as consumers. We make up 51% of the population and yet we don't even come close in the workplace. Yes, we are gaining ground. But 16% qualifies as a snail's pace. I for one, am tired of this paradigm where we are afraid to say what is for fear we will loose what little we have. I am tired of having the term "feminist" hurled at me because I've stood up for myself and have dared to dream, desire and ask for what should never be an issue--that I have an equal opportunity to realize my dream and work in the field and occupation I love--directing. Let's just take a moment and call it what it is--sexism.

Palmer Enfield
Director

Thursday, March 12, 2009

Fan Club

Bonnie Sonder gave me permission to post a link to her awesome comments to me on Facebook about this blog and how useful she's found it. Click on the title "Fan Club" to read her comments.

I love knowing that people are reading and actually getting something of value from the blog. Thanks Bonnie for taking the time give feedback!

I hope more of you will join, follow and comment. 

You, after all, are my inspiration :-)

Twittering at Meetings

I've been talking about this for a while now to people - how to use Twitter effectively. I recently started suggesting it to my clients - especially my pharma clients who around this time of year hold their national sales meetings. Why not set up a private, event-specific Twitter account and have the attendees Twitter through out the meeting about their experiences, reactions, ideas, etc. Project the Twitters on screens in real-time in a common area or in the actual meeting itself. Imagine what you can create by doing this? 

Just to reinforce my point, here's an article I came across today that speaks about this same idea: If You Are Doing An Event, Bring Twitter Into The Room

Tuesday, March 10, 2009

Learning is FREE! And it's can't be repossessed once you have it!

I guess everyone loves free stuff. I know I love getting a gift bag full of goodies, I love swag and I especially love free workshops. I know we are all watching our money these days and many of us just aren't working as much as we'd like and consequently have a little more free time on our hands. I'm of the opinion that even if you aren't working at a paying job that you need to keep a schedule and engage in work related activities. Whether it be up dating your demo reel & resume and looking for work, networking, or doing what ever you can to keep current on the industry - we all need to be keeping busy.  So I've found some free or nearly free workshops that you should consider.

The first should be obvious to most of you since the majority of us in this industry are Mac owners . . . 

Your local Apple store has free hour long workshops on everything from how to use your new iPhone to iDVD and iMovie. Now I know that most of your think you know how to use this stuff but I also know that most of you don't really use all the features on your iPhone, your Mac, etc - here's an opportunity to make sure you really know how to use the tools of the trade. You've paid a lot of money for this stuff - ask yourself, "how dumb is it that you don't fully know how to use them efficiently?" And how dumb is that when there are free workshops you could take advantage of?

So go onto the Apple site and find your nearest local Apple store and sign up. 

Once you've run through the free one hour workshops, most Apple stores offer advanced workshops for cheap. You can take Final Cut or Photoshop or other workshops for around a $100 bucks. Trust me, that's cheaper than just about any where else that offers them. 

Next, is B&H Photo - yes, I know they are in NYC and you are in Philly or the Philly burbs. You certainly have a lot of excuses, don't you? Get off the sofa and stop watching Court TV - after all, I've already wrapped out how you can take The Bolt Bus or China Town Bus up and back to The Big Apple for cheap. 

B&H Photo is offering free workshops -go to  www.bhphoto.com/eventspace to check out the current offerings. You'll find workshops covering everything from still photography, directing, screenwriting, producing and more. Not only are they FREE (are you listening to me? I said, "FREE!") but you'll be hangin' with other folks and you can network - who knows who you'll meet. Don't forget to RSVP to reserve your space!

If you are hell bent on "keeping it local" there are some great options here in the Philly metro area as well . . . 

While the offerings aren't as frequent as I'd like to see, the Greater Philadelphia Film Office often has free (or nearly free) workshops and events worth attending - www.film.org

Free, nearly free (or at least relatively cheap) workshops:

Scribe - www.scribe.org - workshops are film and video related and based in Philly.

MiND TV (formerly WYBE channel 35) is offering the following workshops: MiND Bootcamp "How to make a 5-minute TV Program" (FREE), Camera Training (March 24th) and Video Pre-Production (April 7th) and Audio Recording (April 13th) - www.mindtv.org

And for those who want to break out of a rut, get their creative juices going and need a little hand holding on getting the inspiration mojo back there is always, Landmark Education - www.landmarkeducation.com - their introductions are free and there is NO OBLIGATION to sign up for future programs. They have a center in Philly and most other major cities. I've took the basic core curriculum( The Forum, The Advanced Course and The Self-Expression and Leadership) seminars last year and found it to be an effective way re-energize myself, re-focus my energies and re-discover what is possible. 

Know of other free, nearly free or cheap workshops? Let me know. Email me at palmer@redmaiden.tv and I'll add them to the blog.

And as a last suggestion - Mandy.com posts workshops on their "Noticeboard" and ShootingPeople.com also frequently lists free or cheap workshops on their email newsletter. You can sign up to get the basic newsletter for free - you'll get it a day or so later than the paying members or for a couple of bucks you can join and get the daily newsletter. I get it and have found it to be an excellent resource for everything from jobs to workshops, and then some.

Monday, March 09, 2009

Tweet! Tweet! How to Twitter - A Must Read

Everyone is talking about it, doing it and complaining about it - social networking. It used to be all about MySpace and Friendster. Now it's Facebook, Meebo, Bebo, and LinkedIn. Not to mention hi5, Orkut, PerfSpot, Yahoo!, Zorpia, Netlog - the list grows on and on. Just do a search for "social networking" on Wikipedia (you do know what that is, don't you?) and you'll be awestruck by the alphabetical listing of current and defunct online community sites . . . 

And now, to completely blow your mind, just when you though Facebook was the ultimate time suck - not so new on the scene and yet contending to be the ultimate time vampire is . . . Twitter. 

Whaaatt??? 

I know, I know. No more you say. Not another one. 

And yet, hunkered down in front of your computer you and I and a whole host of folks are exploring and experimenting with Twitter. 

It could be just what the doctor ordered for taking your personal branding to the next level. It could make the difference in getting your film the exposure you know it deserves.

Or it could only further lighten your pallor and make you need to double your dose of vitamin D - a problem solved by learning to Twitter on-the-go on your iPhone ;-)

Now I know that sounds a little more appealing doesn't it? But you're still thinking - "I don't get it." Don't worry. I didn't get Twitter at first either. And quite honestly, I'm still working on "getting it." And I'll go further to say that when my directing colleague Adam Tweets endlessly about the script he's writing or the mac n' cheese he ate for lunch after he's suffered through a casting session with chicks in bikinis or when my friend Brian Tweets about jetting off to Sundance, SXSW and Cannes to promote and network for his CD making company -- I often find myself thinking, "Who gives a flying f---???" But truth be know, I'm listening and they've got my attention.

So if you find you're thinking about Twitter and you're wondering "what can this do for me?" and you're asking, "Okay, so now what?"- but you still don't get it, don't understand how or why to use it, know that you you are not alone as even the most savvy social networkers don't really understand HOW to really make Twitter work for themselves.

So to help all of us muddleheads out, here's an article from the WSJ from a woman who does get it. How to Twitter - WSJ.com

And I think once you've read it . . . you'll be a giant step closer to "getting it" and then maybe you'll be ready to go online and read Mashable - www.mashable.com

And when you get up and running, don't forget to add me to your list of Twitters you follow:
palmerx