What is a PA?
A PA is different things to different people:
“Every location or stage looks, to me, like an empty field. Our job in production is to put every necessary body and thing on that field at the right time to efficiently create whatever the director (and the advertising agency) has in mind.
“Production assistants are the essential ingredient for moving all this material and all these people. The rest of us are completely dependent on you. Anybody who treats you as though you’re disposable just doesn’t get it.”
According to the “Set Lighting Technician’s Handguidebook”: production assistant (PA) An assistant in the production department who performs any number of menial and administrative tasks.
We look at a PA as someone who is paid to learn the business and may be asked to do almost anything relating to the production. It is a position that asks you to be whatever anyone wants you to be at any give time. The job description is ever-changing. PA’s are indeed an indispensable support not only for production, but for all the departments involved.
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About the Author - LOVE THE PALMER
- Palmer Enfield
- Los Angeles • Philadelphia • New York, CA • PA • NY, United States
- This blog is written by Palmer Enfield. Palmer is a producer-director and the founder of RedMaiden (www.redmaiden.tv), a branded content, boutique creative company. As a director, her forte is slice of life storytelling and visual imagery. Like RedMaiden, she is a warrior in her own right--a two time cancer survivor (Hodgkins Lymphoma & Breast Cancer) her strength has been forged in life or death battles. Palmer’s personal experience adds a unique weight and substance that is reflected in her work where her willingness to expose and share her own story helps people give voice to their own personal human drama. Out of this comes Palmer’s natural sense of dialogue and performance and her ability to capture spontaneity through great casting choices and direction. Palmer’s directing style is emotional, visual storytelling, dialogue and kids with a touch of subtle, dry humor. Her growing body of work naturally attracts pharmaceutical and healthcare related projects as well as many others. Palmer believes strongly that mentoring and sharing information is essential to the growth of a creative economy. This blog was born out of that belief. Contact Palmer at palmer@redmaiden.tv
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