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This blog is written by Palmer Enfield. Palmer is a producer-director and the founder of RedMaiden (www.redmaiden.tv), a branded content, boutique creative company. As a director, her forte is slice of life storytelling and visual imagery. Like RedMaiden, she is a warrior in her own right--a two time cancer survivor (Hodgkins Lymphoma & Breast Cancer) her strength has been forged in life or death battles. Palmer’s personal experience adds a unique weight and substance that is reflected in her work where her willingness to expose and share her own story helps people give voice to their own personal human drama. Out of this comes Palmer’s natural sense of dialogue and performance and her ability to capture spontaneity through great casting choices and direction. Palmer’s directing style is emotional, visual storytelling, dialogue and kids with a touch of subtle, dry humor. Her growing body of work naturally attracts pharmaceutical and healthcare related projects as well as many others. Palmer believes strongly that mentoring and sharing information is essential to the growth of a creative economy. This blog was born out of that belief. Contact Palmer at palmer@redmaiden.tv

Saturday, September 01, 2007

Film Runs

When you’re dealing with the film, you are dealing with the single most important item on the whole shoot. You must be extremely careful with the film and you must pay careful attention to what you are doing.
Raw Stock
• When picking up film (raw stock) at Kodak (or any other film vendor), make sure you get the right film stock and quantity; always double-check. Turn in the receipt immediately to Production. Give the raw stock only to Production unless otherwise instructed.
• If you are bringing raw stock back to the set, be clear about when you are expected back on set. If you are delayed or think you are going to be delayed, call Production immediately.
• Keep the film (raw stock or exposed) cool. Do not leave it in a hot truck and never, ever leave exposed film or negative unattended.
Taking film to the Lab
Take exposed film to Lab with:
1 copy of purchase order for Lab
1 copy of each camera report
Sound rolls (if any)
1 copy of each sound report (if there is sound)

Do not make any stops on the way to the lab. If you are delayed for any reason, call the Production Coordinator and inform them of the delay.
Picking up film at the Lab
When making a pick up at the lab, make sure you are clear about which elements you are getting and where you are taking them (to the editor, to the production company’s office, back to the set, etc.)

At the lab, you could be getting any of the following:
• Dailies - A and/or B rolls, usually in 3/4” video and/or 1/2” video format______
• Sound transferred to DAT tapes
• Original sound on 1/4” or DAT tapes
• Negative

Do not count on the lab to give you the right stuff. If there is any confusion at all, call Production to clarify.

If you are bringing whatever you got from the lab back to the set, give it only to Production.


New York Film Runs
When making a film run to a New York lab, call the Production Coordinator each step of the way:
• when you have delivered the film to the lab
• when you have picked up processed film/dailies/etc. at the lab
• when the film/dailies/etc. have arrived at their final destination.

If you are staying in New York overnight, make sure production has the phone number.

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